Bill Thauer

About Me

Hello entrepreneurs! I’m Bill. A professional DESIGNER with very diverse skills and experience to help your business reach for the stars… I come from a very unusual background, compared to other graphic designers. Transitioning from architecture, and my having spent most of my long career in a very creative and inspiring small market area gives me the out-of-thr-box thinking your business can draw on for creative solutions to all your branding, marketing and communication needs. I've won many national creative awards for my work (from my little studio on Cape Cod), but much more importantly, have helped my clients increase their market positions and increase their sales significantly. Even though I'm now working from my home in the tri-state area, I still use my "7 SEAS” design philosophy to help solve design problems for my clients - "CAPE COD CREATIVITY: CONSIDERED CONCEPTS, CAREFULLY CRAFTED." – Simply great ideas, well thought out, designed to solve client problems, & produced perfectly. For major projects and campaigns, I use ‘Design Thinking’ to objectively study the problem, constraints and competition; clearly define the problem; ideate concepts and look at alternative possibilities; evaluate and test the aspects and overall results. Feedback from clients and their users is key. I Like to work with smaller/start-up & regional businesses, and companies that are really working at getting to the next level. Believe strongly in early development of brand imagery for any business/product. Though I can handle most print and front-end web projects, my SPECIALTIES are: • PRODUCT PRESENTATION: Logos/brand development; wholesale/retail catalogs; trade/B2B ads; trade shows; promotions; packaging/POS displays; retail display fixturing; store layout/design; signage... • COMMUNICATIONS: publications, magazines, reports, posters, brochures, calendars… • IN-HOUSE DESIGN/ART/PHOTO SERVICES: art direction; graphic design/illustration; custom logotype creation; photo styling & props; still life/product/travel photography; photo post processing & photoshop work; mechanical art prep/proofing/supervision. • Particular focused experience in the CPG marketplace, including: tabletop, kitchenware, giftware, housewares, candles & home decor.